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Debbie Willis11/4/21 12:00 AM1 min read

Non Dues-a-Palooza Ideation Session Attendees Share the Treats

Generating Ideas and Treats

Thank you to everyone who attended our Halloween Ideation Session with the Non Dues-a-Palooza and 100 Reviews teams on October 29th! We wanted to share the treats, so not only did everyone who attended walk away with over 58 actionable ideas for generating non-dues revenue for their association’s education programs – for each one of those ideas WBT Systems committed to donate $5 to charity. 

Halloween Ideation Session with TopClass LMS and Non Dues-a-Palooza
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WBT Systems donated to Generation
Supporting Education-to-Employment

Today, we donated $300 to Generation. Generation works to provide a meaningful career and sustained well-being for every person, anywhere in the world. This organization provides services that transform education-to-employment systems to prepare, place, and support people into life-changing careers. It seemed a good choice as the associations we work with every day provide education to help their learners to develop their professional careers also!

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We have loved partnering with Teri Carden and her team this year to host two ideation sessions to help associations to get creative, have some fun, and share ideas for generating non-dues revenue from education programs. We can’t wait to hear how you all will put these ideas into action in the coming months! 

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Debbie Willis
Debbie Willis is the VP of Global Marketing at ASI, with over 20 years marketing experience in the association and non-profit technology space. Passionate about all things MarTech, Debbie has led countless website, SEO, content, email, paid ad and social media marketing strategies and campaigns. Debbie loves creating meaningful content to engage and empower association and non-profit audiences. Debbie received a Bachelor of Business Administration in Marketing Information Systems from James Madison University and a Masters of Business Administration in Marketing from The George Washington University. Debbie is a member of Sigma Sigma Sigma sorority, American Society of Association Executives and dabbles in photography.

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